Forum Innovation
Heinold, Spiller & Partner Unternehmensberatung GmbH
Ehrhardt F. Heinold
T +49 (0) 40 398 662-0
ehrhardt.heinold@hspartner.de
www.hspartner.de
Forum Innovation
Web 2.0, e-books, online marketing – the internet is now established as an indispensable part of a future-viable business strategy for publishing companies and is becoming one of the most important tools for marketing and publishing.
But more and more publishing companies are discovering that in order to exploit the new opportunities, internal procedures need to be changed, marketing activities digitised and above all, business models have to be adjusted to meet changing market and customer needs.
The Forum Innovation 2008 presents innovative approaches and new solutions for these areas. Numerous case studies provide examples of past experiences and show where developments are going. You too will surely be able to find a topic of interest to you in this top-quality and varied professional programme.
It is not just trade visitors who are well served by the special interest events, talks and panel discussions. Exciting events are also being planned for the weekend public, and not just to do with Web 2.0!
All talks can be attended free of charge and with no need for pre-registration. The events are in the language in which they are printed in the programme.
We look forward to seeing you!
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