Periodicals
Periodicals - The PresseMesse
For the fourth time, PresseMesse 2008 presented trade, public and international press in hall 4.2 at Frankfurt Book Fair.
This platform for title marketing offered a mutual industry presentation for all publishing houses. With PresseTerminal, PresseMesse TV and Location Based Services (LBS) for publications, publishers and booksellers had the possibility to get to know innovative sales support. For example LBS: customers were lead directly via www.pressefinden.de to the booksellers store.
Together with the Frankfurt Book Fair, the PresseMesse was organised by the LeserAuskunft GmbH, who operates the PresseKatalog reference directory. The PresseKatalog comprises a publication-assortment including around 50,000 entries, E-Paper and around one million publication items for immediate download.
In 2008, over 450 publishing houses, with around 1,700 magazines and publications, were being presented in full-view on over 400 meters of non-stop shelf-space. 45,000 attended the PresseMesse looking for advice, ordering trial issues or requesting media data.
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