Frankfurter Buchmesse
Karin Plötz
t: +49 (0) 69 2102140
f: +49 (0) 69 2102 46140
The Frankfurt Book Fair Literacy Campaign
The Frankfurt Book Fair Literacy Campaign - LitCam for short - is the Frankfurt Book Fair’s year-round international education project. It was launched in 2006.
The key philosophy behind LitCam is "Competence for Life". The aim is to facilitate basic skills such as reading, writing, arithmetic and the use of digital media, in order to give people all over the world the chance to face the challenges in their lives with competence. Since April 2010, LitCam has been a not-for-profit organisation.
LitCam and its projects
LitCam Conference
Since 2006, the LitCam conference has been held once a year in the immediate run-up to the Frankfurt Book Fair. Every year, it takes up a focus topic which looks into the overriding issue of education in relation to some other aspect. In 2011, the spotlight was on "Literacy and Sustainable Economic Growth". The event brought together education experts from all over the world to investigate the correlations and discuss approaches for solutions. In addition, selected international campaigns introduced their education projects.
LitCam Conference 2011
Place of event, the "Football meets Culture"-arena
At the Frankfurt Book Fair 2011 LitCam's "Football meets Culture" Arena opened at the Room Europa in Halle 4.0. Here, readings and presentations on Football and its social impacts took place.
Football meets Culture Arena
Contact LitCam
Football meets Culture
LitCam Project "Football meets Culture"
The project began in the 2007/2008 school year in Frankfurt and is intended for young people from educationally disadvantaged families.
The children attend professional football training twice a week as well as having additional German lessons. The aim is to motivate them to learn and read and in the long term, to improve their knowledge of German, in order to help them with the transition to secondary school. Football meets Culture in the cities of Frankfurt, Berlin, Hamburg, Stuttgart and Gelsenkirchen. The project is to be set up internationally in future. At the Frankfurt Book Fair 2011 LitCam's "Football meets Culture" Arena opened at the Room Europa in Halle 4.0. Here, readings and presentations on Football and its social impacts took place.
Football meets Culture
Reading & Learning Rooms
Reading and Learning in Cape Town
On 29 July 2010, the first three Reading and Learning Rooms were opened in the townships Kayelitsha and Mfuleni in Cape Town, South Africa.
The rooms are provided with books and other educational resources and are open to residents from the immediate neighbourhood. Workshops, lessons and book readings with authors are regular features. Since last year, some more RaL Rooms have been created in the two townships. The aim is to provide residents in this way with an opportunity for meaningful activity, helping to reduce the levels of violence resulting from boredom.
Reading and Learning Rooms
Conferences worldwide
Local LitCam conferences
Since 2010 LitCam also organises local LitCam conferences all over the world.
Here, the focus lies on educational topics that are representative for the respective country. The events bring together local and international education experts and initiatives to investigate the correlations and discuss approaches for solutions. In July 2010, the first local LitCam conference was held in Cape Town, South Africa. In August 2011, there was another event in New Delhi, India. More LitCam conferences are in planning stage.
Local LitCam conferences
